Hot cheetos movie#

The multinational remarked that “they have no reason to doubt” Montañez's version of how he contributed ideas for new products for the Cheetos brand, but he did emphasize that, at the time of the creation of the Flamin 'Hot, there was another team that was not related to Montañez who was developing other spicy versions of the cheese snack.

Hot cheetos movie#

In case you are interested: The Cheetos' Flamin 'Hot' will have their own movie (and the protagonist is of Mexican origin).

PepsiCo praised Montañez for his more than 40-year career with the brand, saying that his contribution to the company in understanding Hispanics had been 'invaluable.' The information we gave to the media has been misinterpreted by some, leading to confusion about our position, ”the company said.įrito-Lay noted that his previous statements had unleashed 'a variety of emotions among our employees and consumers, and caused tension in our valued friendship with Richard Montañez and the Latino community' (as reported by the Latin Heat site).

“There's been a lot of talk lately about the origin of Flamin 'Hot Cheetos. In it, he says that es Montañez was invaluable to the company and to the Flamin 'Hot Cheetos product, although he did not confirm as such if the Mexican American was the sole creator of the fritters. However, he said he was 'kicked out' from product testing in the market.Ī few days after the initial LA Times report, PepsiCo, the parent company of which Frito-Lay is part, came out to defend Montañez through a statement (here reproduced by Variety ) before various media. Montañez claimed that he does not know Greenfeld, but remembers testing Cheetos seasoning in his garage. “But I'll tell you one thing: You come to love a company more than they love you. 'I was his greatest ambassador,' Montañez told Variety. However, Montañez answered the report through an interview with Variety where he confirmed his version of events and reaffirmed that he came up with the idea during one of the 'method improvement programs' that the company had to search for new ideas for products. They found no evidence that Montañez had invented the product or that such a meeting with Enrico had happened. Six people confirmed this story, but according to the Californian newspaper, the only employee who supported Richard's version was Al Carey, another executive who was present at Montañez's development, but says he does not remember that Enrico, president of the company, was present at that product presentation meeting.īy the count, it was until 2018 that Lynne Greenfeld spoke with and the company began a serious investigation into the origin of the cheese snacks. The LA Times reported that the snack company asserted that they valued Richard's numerous contributions to the company, 'especially his knowledge of Hispanic consumers, but we do not credit him with the creation of Flamin 'Hot Cheetos or any Flamin' Hot product.' To find out more: What are 'normal Cheetos'? This is the story of the famous snack.The one who actually ran the entire line of Flamin Hot products, according to an LA Time quote from a Frito-Lay spokesperson, was Lynne Greenfeld, a junior employee at the time. According to his report, the product was created in 1989 in Texas and was designed to compete with spicy snacks sold in the city. In May 2021, Montañez's story was clouded by an LA Times report called The Man Who Didn't Invents Flamin 'Hot Cheetos, which points out that there is no evidence that Mexican-Americans were the sole inventor of spicy Cheetos.īased on several interviews with employees who worked at the same time as Montañez and the archives of the same company, the Los Angeles newspaper pointed out that there is no proof that the Flamin 'Hot Cheetos were his invention.